Absolute MMA has changed my life for the better forever. Professor Rob Handley and Professor Pedro Sierra care about the students in a way that you will never experience anywhere else. They have the gift of pushing you just beyond what you feel you are capable of. Absolute MMA is a place to learn, to exercise and to grow as a person. I am truly privileged to call Absolute home, I will never be able to thank them enough.

Paleo Transition



Grand Master Flavio Behring Seminar!

Grand Master Flavio Behring
is back in town August 23-25 for another amazing seminar!

One-week FREE TRIAL!

For a limited time we are offering a one-week free trial to new students. Click here to sign up! Come see what everyone is talking about!

Salt Lake City Muay Thai

Absolute MMA Muay Thai Fighters
, Braeden Kilpack, Diego "Tito" Torres and Coley Armijo to fight November 3rd at a Salt Lake City Muay Thai gym.

Marcio Corleta!

4th Degree Behring Black Belt, Marcio Corleta,
will be giving a Brazilian Jiu Jitsu seminar Tuesday and Wednesday, June 5th and 6th - $50 for Members of Absolute MMA.

Brazilian Jiu Jitsu Seminar

4th Degree Black Belt under Carlson Gracie, Alex Derizans,
will be giving a Brazilian Jiu Jitsu seminar March 11-12 - Free to Members of Absolute MMA.

Rob Handley, our head coach and 3rd Degree Black Belt in Brazilian Jiu Jitsu, will be teaching a series of FREE Self Defense classes for women throughout the month of April.

Twitter Feed

MMA Business Article

Your Gym-MMA Business-Absolute


NAME: Absolute MMA    
LOCATION: West Jordan, Utah    
OWNERS: Rob Handley    
DISCIPLINES: Brazilian Jiu Jitsu, Muay Thai,  
Boxing, Wrestling, Kickboxing, and MMA  
Balance is important for Rob Handley Handley can prove it, too. Absolute fight. Today, the majority of people
and his gym Absolute MMA. Through MMA currently trains a varied clien- really want to learn more about MMA
eight years in the business – including six tele of MMA and martial arts enthusi- fighting, get closer to the action, and
at the current site in West Jordan, Utah, asts. Court McGee, winner of The Ul- maybe even fight.”
a suburb of Salt Lake City – Handley timate Fighter season 11 and victor in Handley and his team have certain-
maintains a balanced diversity of clients, his recent rookie UFC battle, trained at ly advanced their training to meet the
from kids to military Special Forces per- Absolute MMA, along with other pro- needs of today’s customers, but, he said,
sonnel, a well-rounded class schedule level MMA fighters. “at the end of the day, we’re still here to
and an experienced coach roster. “We’re a little gym with big talent,” help people learn the martial arts, de-
Handley even promotes this balance said Handley. “We’re not a big name like fend themselves as needed, and to im-
on the gym’s website, saying “a well- Gold ’s Gym or Xtreme Couture, but we prove their self-confidence every day.”
balanced program” is what sets Abso- are a dedicated group of professionals Handley shows great confidence in
lute MMA apart from other gyms. who have trained some top-name fight- his staff every day. “I’m blessed to have
  ers.” And they’ve done so this incredible group of profession-
  right alongside the locals als,” he said, “and they’re some of my
  looking for a solid work- best friends. I have such confidence in
  out, self-defense skills, and them because they came up through
  the MMA experience. the program here. We have the same
  In a space of about goals and we speak the same language
  3,000 square feet, Abso- in our training.”
  lute MMA maintains three To help his business grow, Handley
  full-time instructors and a has tried a variety of marketing and
  couple of part-time train- promotions practices. “It’s been a lot of
  ers who together work trial and error,” he said. “I have a net-
  with the roughly 150 stu- work of friends and business associates
  dents per month. and we share ideas and help each other;
  “We saw a downturn it’s an important part of our growth.”
  in business,” said Handley, “One of the best things we’ve done
  “due to economic troubles. recently is to get out in the community,
  But we’re now seeing an to introduce ourselves personally and
  improvement. People are get to know people,” said Handley. He
  spending money again.” and his team attend many of the fights
  He says he also wants to in the area, often with a display booth.
  thank all the fight promot- “We had a booth at a body-building
  ers – local and national – event recently,” he said. “This is not
“The balance comes from my own for all the MMA “advertising.” Handley specifically our target market, but many
experience in martial arts,” said Hand- said, “Our phone rings the day after big of the fans in attendance were interest-
ley. “And it comes from the overall bal- episodes of The Ultimate Fighter and ed in Absolute MMA, so it was a good
ance of an MMA fighter focusing on other events.” event to try.”
grappling, striking and the transitions That media expansion – includ- Handley recommends gym owners
between these two. We do our best to ing the recent exposure given by take similar steps to find new custom-
balance everyone’s training experience ESPN and its “MMA Live” show – has ers. “Be open-minded,” he said. “Give
and give them everything they need – changed the interests of his customers. someone a chance, whether that is
whether they are a competitive fighter “Ten years ago,” said Handley, “about a potential new client or an existing
or just here for fitness training.” one in 100 customers would want to member.”

40 N O V E M B E R / D E C E M B E R 2 0 1 0 I W W W. M M A B U S I N E SS M AG . C O M