Announcements
Member appreciation!
4th Degree Black Belt under Carlson Gracie, Alex Derizans, will be giving a Brazilian Jiu Jitsu seminar March 11-12 - Free to Members of Absolute MMA.
Latest News
Student Spotlight at Absolute Mixed Martial Arts
Mixed Martial Art Gym in Utah Inspires Success in High School Student
Total Mayhem Hosts Mixed Martial Arts Fights in Utah
MMA Fights in Utah Features Absolute Mixed Martial Arts Fighter
Muay Thai in Utah, Two Wins for Absolute MMA Fighters
Jiu Jitsu in Utah Shines at NAGA tournament
Mixed Martial Arts Training Culminates in Showdown Fights: Breakout Show
High School Wrestler Uses Mixed Martial Arts to Achieve Goals
Showdown Fights: Breakout! Utah MMA Fighters to Showcase Their Skills
Jiu Jitsu Seminar With a Grand Master
Schedule Update for Kick Boxing, Muay Thai and Kettlebells.
Absolute Mixed Martial Arts; Grillguards Custom Mouthpiece Giveaway.
Grand Master Flavio Behring Seminar in January!
Absolute MMA Fighter, Koffi Adzitso, to Tryout for The Ultimate Fighter!
What others are saying:
Ese Siosifa Taiese
Absolute MMA in my opinon is the best training facility that can provide decipline in one self...Rob, Pedro, Camrann are great mentors that will push you to be the best that you can be... If you're serious on being the best you can be.. check it out and I promise you this, that this Gym will help you in every aspect of your life...
Absolute MMA in my opinon is the best training facility that can provide decipline in one self...Rob, Pedro, Camrann are great mentors that will push you to be the best that you can be... If you're serious on being the best you can be.. check it out and I promise you this, that this Gym will help you in every aspect of your life...
MMA Business Article
YOURGYM
| NAME: Absolute MMA | ||
| LOCATION: West Jordan, Utah | ||
| OWNERS: Rob Handley | ||
| YEARS IN BUSINESS: 8 | ||
| DISCIPLINES: Brazilian Jiu Jitsu, Muay Thai, | ||
| Boxing, Wrestling, Kickboxing, and MMA | ||
| Balance is important for Rob Handley | Handley can prove it, too. Absolute | fight. Today, the majority of people |
| and his gym Absolute MMA. Through | MMA currently trains a varied clien- | really want to learn more about MMA |
| eight years in the business – including six | tele of MMA and martial arts enthusi- | fighting, get closer to the action, and |
| at the current site in West Jordan, Utah, | asts. Court McGee, winner of The Ul- | maybe even fight.” |
| a suburb of Salt Lake City – Handley | timate Fighter season 11 and victor in | Handley and his team have certain- |
| maintains a balanced diversity of clients, | his recent rookie UFC battle, trained at | ly advanced their training to meet the |
| from kids to military Special Forces per- | Absolute MMA, along with other pro- | needs of today’s customers, but, he said, |
| sonnel, a well-rounded class schedule | level MMA fighters. | “at the end of the day, we’re still here to |
| and an experienced coach roster. | “We’re a little gym with big talent,” | help people learn the martial arts, de- |
| Handley even promotes this balance | said Handley. “We’re not a big name like | fend themselves as needed, and to im- |
| on the gym’s website, saying “a well- | Gold ’s Gym or Xtreme Couture, but we | prove their self-confidence every day.” |
| balanced program” is what sets Abso- | are a dedicated group of professionals | Handley shows great confidence in |
| lute MMA apart from other gyms. | who have trained some top-name fight- | his staff every day. “I’m blessed to have |
| ers.” And they’ve done so | this incredible group of profession- | |
| right alongside the locals | als,” he said, “and they’re some of my | |
| looking for a solid work- | best friends. I have such confidence in | |
| out, self-defense skills, and | them because they came up through | |
| the MMA experience. | the program here. We have the same | |
| In a space of about | goals and we speak the same language | |
| 3,000 square feet, Abso- | in our training.” | |
| lute MMA maintains three | To help his business grow, Handley | |
| full-time instructors and a | has tried a variety of marketing and | |
| couple of part-time train- | promotions practices. “It’s been a lot of | |
| ers who together work | trial and error,” he said. “I have a net- | |
| with the roughly 150 stu- | work of friends and business associates | |
| dents per month. | and we share ideas and help each other; | |
| “We saw a downturn | it’s an important part of our growth.” | |
| in business,” said Handley, | “One of the best things we’ve done | |
| “due to economic troubles. | recently is to get out in the community, | |
| But we’re now seeing an | to introduce ourselves personally and | |
| improvement. People are | get to know people,” said Handley. He | |
| spending money again.” | and his team attend many of the fights | |
| He says he also wants to | in the area, often with a display booth. | |
| thank all the fight promot- | “We had a booth at a body-building | |
| ers – local and national – | event recently,” he said. “This is not | |
| “The balance comes from my own | for all the MMA “advertising.” Handley | specifically our target market, but many |
| experience in martial arts,” said Hand- | said, “Our phone rings the day after big | of the fans in attendance were interest- |
| ley. “And it comes from the overall bal- | episodes of The Ultimate Fighter and | ed in Absolute MMA, so it was a good |
| ance of an MMA fighter focusing on | other events.” | event to try.” |
| grappling, striking and the transitions | That media expansion – includ- | Handley recommends gym owners |
| between these two. We do our best to | ing the recent exposure given by | take similar steps to find new custom- |
| balance everyone’s training experience | ESPN and its “MMA Live” show – has | ers. “Be open-minded,” he said. “Give |
| and give them everything they need – | changed the interests of his customers. | someone a chance, whether that is |
| whether they are a competitive fighter | “Ten years ago,” said Handley, “about | a potential new client or an existing |
| or just here for fitness training.” | one in 100 customers would want to | member.” |
40 N O V E M B E R / D E C E M B E R 2 0 1 0 I W W W. M M A B U S I N E SS M AG . C O M